Neurodesign: Innovation in Package and Product Design
In this blog post, we explore a recent article from Packaging Digest on Neurodesign, the new frontier of packaging and product design.
Articles
Rapid Prototyping Tools Have Changed Beverage Package Design
Our post points out a few of the key insights from an infographic by SolidWorks on how their design software has revolutionized beverage packaging through rapid prototyping.
100 Years Later: Coke Bottle Design Stands the Test of Time
The iconic glass Coke bottle turned 100 years old in November. Why did this design stand the test of time?
Best Holiday Packaging Campaigns Infographic
It’s that time of year when companies break out the holiday packaging campaigns to attract more customers with custom designs. Assemblies Unlimited created a cool infographic in 2013 to detail a few of the top holiday packaging campaigns from the past.
Eye Tracking for Brand Visibility
In this post, we share a few of the key insights from a Design Week UK article on brand visibility. In one of our last posts, “Unseen is Unsold,” Dr. Hurley echos many of the same points about the importance of branding through a combination of science and design.
The Psychology of Logo Design
The blog post focuses on an infographic from ColourFast about the psychology of logo design. Logos are so important for branding a company, product, or service in the subconscious minds of consumers. Read the infographic below for a detailed look at how color, shape, font, and more affect the decision making process of consumers.
SouthPack 2015
SouthPack 2015 The premier trade show for the Southeast’s packaging marketplace, SouthPack features the leading suppliers of packaging equipment, materials, and contract services used to
Shopper Insights: Tracking Consumers in the Retail Store
In this post, we share a TED Talk from Ray Burke on how stores and brands are tracking shopping behavior to make better decisions about the product mix and the customer experience. Package InSight uses many of the same tools that Ray mentions throughout the talk including eye tracking, simulated retail labs, in-store observation, and more. Enjoy!
Unseen is Unsold: An Interview with Dr. Andrew Hurley
In October, UPM Raflatac interviewed Dr. Andrew Hurley about packaging in the food industry. UPM created a white paper to detail the in-depth interview, “Unseen is Unsold.” Our blog post features a few of the key points from the discussion with Dr. Hurley.
Infographic: The Impact of Packaging from MS Packaging UK
we share an infographic from MS Packaging UK on the Impact of Packaging. Visual branding and design is critical to attracting the attention of consumers today. See a few of the key insights from the infographic!