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Interactive Report

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We looked at individual label elements: Brand Name, Product Name, Visual Illustrations, and Callouts. This graph shows Fixation Duration for each Brand’s label, and the breakdown of that time by element.

Package InSight

BACKGROUND

A consumer research project was conducted at Package InSight’s shopper lab in December 2018 to test the quantitative and qualitative aspects of a beloved seasonal grocery favorite: Eggnog. 44 participants shopped a representative competitive planogram, which consisted of 24 different Eggnog SKUs compiled from 5 national grocers. Statistical differences in measured behavior (eye tracking @ 50 times per second) were analyzed to determine which brands commanded the most attention on the shelf, post-shopping online surveys were used to collect qualitative information, and half the participants (the self-described Eggnog fans) participated in a sensory experiment to further illustrate the consumer connection with a brand, its packaging, and the product inside.

PLANOGRAM DESIGN
eggnog
HEATMAP

SKUS IN PLAY

EYE TRACKING

SHOPPER PROFILES

Shopper 1: Jane Smith

  • 34 years old
  • 2 kids
  • 45K income

Shopper 4: Alissa Randall

  • 24 years old
  • 0 kids
  • 35K income

Shopper 2: Zoey Pruitt

  • 51 years old
  • 3 kids
  • 60K income

Shopper 5: Maryam Ellis

  • 39 years old
  • 1 kids
  • 55K income

Shopper 3: Jay Chambers

  • 57 years old
  • 3 kids
  • 65K income

Shopper 6: Eddie Glenn

  • 28 years old
  • 1 kids
  • 25K income

GAZE PLOTS

SHOPPER VIDEOS

DEMOGRAPHICS

QUALITATIVE QUESTIONS

SALES

DOWNLOAD REPORT

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