It’s that time of year when companies break out the holiday packaging campaigns to attract more customers with custom designs. Recently, Starbucks saw an uproar for it’s scaled back, simple design for the Christmas and holiday season. Dunkin Donuts answered the call and released the standard Christmas designs with tree, wreaths, snowmen, etc. Assemblies Unlimited created a cool infographic in 2013 to detail a few of the top holiday packaging campaigns from the past. Dig into the graphic to see how Starbucks and Dunkin have evolved over the past few years to where they are now.
Infographic: Assemblies Unlimited
Test Holiday Packaging with Package InSight
Package InSight is focused on helping companies make the right packaging decisions through an innovative approach to consumer research. We use a blend of qualitative surveys with our eye tracking methodology to tap into both the conscious and subconscious decision-making processes of consumers. We are able to run eye tracking tests in our retail lab as well as in-store at approved retailers. Most of our past clients prefer to run tests in the lab to keep their designs and new products confidential from the competition. Our methodology will help you understand the impact of new holiday packaging and make sure that you are not eliminating any of the visual brand cues that are so important to the nonconscious decision-making process. Reach out today for more information about how we can help you prepare for your packaging for the next holiday season.
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