CATEGORY ANALYSIS
Understand Your Category
Our baseline offering, investigating category-level data. This type of study looks at the whole shelf and can be used to identify broad trends pertaining to design and shelf placement, and metrics particular to your product or brand and how it performs among its competitors.
ELEMENTAL ANALYSIS
Understand Your Design Elements
The methodology for conducting an elemental analysis study is much the same as a category analysis, but we dive much deeper into the data on the back end. Clients gain all the insight they would in a category study, but an elemental analysis illuminates not just how consumers shop the category, but how they encounter your package (and the competition). We break down the design elements of your product and identify how shoppers view every part of your package. With this data, we can tell you which elements on your package are working for you and what needs improvement.
EMOTION ANALYSIS
Understand Your Consumers' Emotion
Interviews and Focus Groups may help you learn what people think, but Emotion Mapping can show you how they FEEL about your product and packaging. Most often employed in the context of a usability experience, our emotion mapping studies provide you with objective data that allows us to quantify and compare consumer sentiment throughout a product interaction. These studies can be conducted as a standalone, or in conjunction with eye-tracking, interviews, or even taste-tests to provide clients with the maximum consumer empathy.
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