So we don’t know if you have heard the rumors at the water cooler, but supposedly the center aisles of the grocery store are dying. Well, Nielsen is putting those rumors to rest with their center store analysis. They say that while the perimeter of the grocery store is seeing increases in sales, the center of the store is proving to be the key to overall growth.
2015 was an interesting year for the packaging design industry. In this article, Lisa McTigue Pierce from Packaging Digest sums up the top 5 packaging design insights of 2015.
If you haven’t already noticed, shoppers are changing due to a variety of reasons including technology and market trends. Recently, Y&R’s BAVLab released a new study breaking shoppers into six different “shopperstates” based on consumption habits and technology preferences. In the post, we share a simple infographic and the full report from the study. Enjoy!
Recently, Adweek published an article on how branding and packaging affect the way consumers trust food. The infographic and article were inspired by a study done by the Boston consultancy, C Space.
In this post, we share a TED Talk from Ray Burke on how stores and brands are tracking shopping behavior to make better decisions about the product mix and the customer experience. Package InSight uses many of the same tools that Ray mentions throughout the talk including eye tracking, simulated retail labs, in-store observation, and more. Enjoy!
In October, UPM Raflatac interviewed Dr. Andrew Hurley about packaging in the food industry. UPM created a white paper to detail the in-depth interview, “Unseen is Unsold.” Our blog post features a few of the key points from the discussion with Dr. Hurley.
we share an infographic from MS Packaging UK on the Impact of Packaging. Visual branding and design is critical to attracting the attention of consumers today. See a few of the key insights from the infographic!
Recently, the Financial Express published piece on how packaging impacts sales. Our post will distill some of the key points about the importance of packaging.
Earlier this month, we published a post about the digital printing revolution happening currently in the marketplace. We showcased a few of the big campaigns from Coke, Bud Light, and Snickers. Well, Pepsi and the Mountain Dew brand have decided to jump into the mix with a new trading card like Mtn Dew can!
Every month, we will cover trends in the packaging industry. This month we are focused on the future of sustainable and eco-friendly packaging. In 2014, Smithers Pira published a market report, The Future of Sustainable Packaging to 2018. In this post, we highlight some of the major points from the report and a few examples of sustainable packaging industry leaders.
