Sonoco Creates Innovative Packaging Studio To Study Consumers
Sonoco Products Company, headquartered in Hartsville, South Carolina, has invested $12 million to create a new, innovative packaging studio to study consumers.
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Top 5 Packaging Design Insights of 2015
2015 was an interesting year for the packaging design industry. In this article, Lisa McTigue Pierce from Packaging Digest sums up the top 5 packaging design insights of 2015.
Nielsen Reports U.S. Grocery Consumer Changes in 2015
Nielsen is a leader in consumer insights and research for a wide variety of industries all over the world. In 2015, they revealed three important research studies about the changing landscape of consumers in the U.S. Grocery market.
The Dieline Awards 2015 Winners
If you missed The Dieline Awards winners last month, we are sharing a few of the top packaging design winners in this post. Enjoy!
Dear Focus Groups, We Need to Talk
In October of 2015, Paul Hudson, CEO of Flex MR, published a post on LinkedIn titled Dear Focus Groups, We Need to Talk. The message to focus groups from a marketing research veteran is an important one to notice. We decided to share a few of the key points from Paul’s article with you and why it matters to Package InSight.
Infographic: Types of Shoppers
If you haven’t already noticed, shoppers are changing due to a variety of reasons including technology and market trends. Recently, Y&R’s BAVLab released a new study breaking shoppers into six different “shopperstates” based on consumption habits and technology preferences. In the post, we share a simple infographic and the full report from the study. Enjoy!
December: Before and After Package Designs
The Dieline is a great resource for all things packaging design. Every month they feature some of the biggest package redesigns in a segment called before and after. In our post, we showcase a few of the package redesigns by Wild Turkey and Huffman’s Hot Sauce.
Old Brands Battle Consumer Trust Issues
AdAge recently published a piece on the lowdown about consumer trust issues with big, old brands. Big consumer brands are finding their products under a microscope with everything that they do. How will these companies adapt to change consumer perceptions about their products and brands?
Logo Location Influences Consumer Perception
In October, Packaging Digest published an article on how logo location affects consumer perceptions. Have you ever wondered where is the best location of your brand’s logo on the package?
Infographic: Packaging Plays a Huge Role in Trust With Consumers
Recently, Adweek published an article on how branding and packaging affect the way consumers trust food. The infographic and article were inspired by a study done by the Boston consultancy, C Space.