Using Decorative Tissue in eCommerce
If you’re a brand operating in the eCommerce universe and you’re looking to grab the emotion, attention, and long-term loyalty of customers, you need to
Package Design
Infographic: Out of the Box Packaging Ideas
M.S. Packaging created an infographic to display 10 innovative packaging ideas that are focused on design. In this post, we share their infographic and a few thoughts on some of the out of the box ideas.
Pet Product Packaging Focused on Premiumization and Convenience
The pet products business has been on fire since 2010 according to a recently released research report from Packaged Facts. From 2010 to 2014, the pet products industry grew from $37 billion to $44 billion at a 4% growth rate during that time period.
Coca Cola and Marvel Team Up in Custom Packaging for Super Bowl
In the week leading up to Super Bowl 50, Marvel and Coca-Cola sent out a teaser to a variety of publications. Watch the ad and enjoy the fun from Super Bowl 50.
Essentialism: 4 Emerging Packaging Design Trends in 2016
The Dieline released 4 key emerging package design trends surround essentialism in 2016. We have analyzed the trends and it seems the consumer is overwhelmed. They are in search of solutions, products, and packaging that simplifies the complexity of buying. In this post, we examine the four main trends for creating an authentic, simplistic packaging design that will attract and delight customers.
Yale Finds Kids are Influenced by Characters on Packaging
In 2010, the Rudd Center for Food Policy and Obesity at Yale University released a study that found kids preferred packaging with famous characters over packaging without them. The study showed a causal relationship between the types of snacks and food that kids prefer and the licensed characters on food packaging.
Turtle Wax Packaging Redesign
In this post, we examine a Packaging Digest article on the newly unveiled package designs for Turtle Wax. Turtle Wax is an automotive cleaning products company for both the exterior and interior of the vehicles.
Top 5 Packaging Design Insights of 2015
2015 was an interesting year for the packaging design industry. In this article, Lisa McTigue Pierce from Packaging Digest sums up the top 5 packaging design insights of 2015.
“Packing” A Punch – How Packaging Impacts Sales
Recently, the Financial Express published piece on how packaging impacts sales. Our post will distill some of the key points about the importance of packaging.
The Future of Packaging: Sustainable and Eco-Friendly
Every month, we will cover trends in the packaging industry. This month we are focused on the future of sustainable and eco-friendly packaging. In 2014, Smithers Pira published a market report, The Future of Sustainable Packaging to 2018. In this post, we highlight some of the major points from the report and a few examples of sustainable packaging industry leaders.