If you're a brand operating in the eCommerce universe and you're looking to grab the emotion, attention, and long-term loyalty of customers, you need to pay attention to this study.…
In the week leading up to Super Bowl 50, Marvel and Coca-Cola sent out a teaser to a variety of publications. Watch the ad and enjoy the fun from Super Bowl 50.
The Dieline released 4 key emerging package design trends surround essentialism in 2016. We have analyzed the trends and it seems the consumer is overwhelmed. They are in search of solutions, products, and packaging that simplifies the complexity of buying. In this post, we examine the four main trends for creating an authentic, simplistic packaging design that will attract and delight customers.
In 2010, the Rudd Center for Food Policy and Obesity at Yale University released a study that found kids preferred packaging with famous characters over packaging without them. The study showed a causal relationship between the types of snacks and food that kids prefer and the licensed characters on food packaging.
Every month, we will cover trends in the packaging industry. This month we are focused on the future of sustainable and eco-friendly packaging. In 2014, Smithers Pira published a market report, The Future of Sustainable Packaging to 2018. In this post, we highlight some of the major points from the report and a few examples of sustainable packaging industry leaders.