Before & After Package Designs

Have you heard of the Dieline? It is the site to read for all things package design. Every month, they feature the top before and after package design launches. The B&A features are excellent pieces of content for our team to analyze and give you insights into how our company can help design firms with consumer research. We decided that we would create a post every month to feature a few of the top redesigns and give you our thoughts on the transformations. 

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Customized Digital Printing in Beverages and Snacks is a Customer Dream

If you haven’t noticed, mass custom digital printing is trending across the beverage and snack goods industry over the past few years. Coca Cola was the first to successfully use custom digital printing on such a large scale with their Share a Coke campaign with different names printed on every bottle. This kind of packaging and label disruption is empathizing with consumers and making a personal connection with them at the shelf. 

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