In 2016, the Package InSight team worked with Pregis, a trusted leader in protective packaging solutions, on an emotional response study. The study deployed
It’s that time of year when companies break out the holiday packaging campaigns to attract more customers with custom designs. Assemblies Unlimited created a cool infographic in 2013 to detail a few of the top holiday packaging campaigns from the past.
The blog post focuses on an infographic from ColourFast about the psychology of logo design. Logos are so important for branding a company, product, or service in the subconscious minds of consumers. Read the infographic below for a detailed look at how color, shape, font, and more affect the decision making process of consumers.
we share an infographic from MS Packaging UK on the Impact of Packaging. Visual branding and design is critical to attracting the attention of consumers today. See a few of the key insights from the infographic!