The pet products business has been on fire since 2010 according to a recently released research report from Packaged Facts. From 2010 to 2014, the pet products industry grew from $37 billion to $44 billion at a 4% growth rate during that time period.
In 2010, the Rudd Center for Food Policy and Obesity at Yale University released a study that found kids preferred packaging with famous characters over packaging without them. The study showed a causal relationship between the types of snacks and food that kids prefer and the licensed characters on food packaging.
So we don’t know if you have heard the rumors at the water cooler, but supposedly the center aisles of the grocery store are dying. Well, Nielsen is putting those rumors to rest with their center store analysis. They say that while the perimeter of the grocery store is seeing increases in sales, the center of the store is proving to be the key to overall growth.
Nielsen is a leader in consumer insights and research for a wide variety of industries all over the world. In 2015, they revealed three important research studies about the changing landscape of consumers in the U.S. Grocery market.
If you haven’t already noticed, shoppers are changing due to a variety of reasons including technology and market trends. Recently, Y&R’s BAVLab released a new study breaking shoppers into six different “shopperstates” based on consumption habits and technology preferences. In the post, we share a simple infographic and the full report from the study. Enjoy!
Recently, Adweek published an article on how branding and packaging affect the way consumers trust food. The infographic and article were inspired by a study done by the Boston consultancy, C Space.
In this post, we share a TED Talk from Ray Burke on how stores and brands are tracking shopping behavior to make better decisions about the product mix and the customer experience. Package InSight uses many of the same tools that Ray mentions throughout the talk including eye tracking, simulated retail labs, in-store observation, and more. Enjoy!
We recently read an article from Hubspot on how product packaging influences buying decisions. They included a great infographic that really sums up a lot of the reasons why we do, what we do.
We read an article from Food Navigator about consumer spending habits on packaged foods. Read this post for some of the important stats and insights from this study on packaged foods.
