Logo Location Influences Consumer Perception
In October, Packaging Digest published an article on how logo location affects consumer perceptions. Have you ever wondered where is the best location of your brand’s logo on the package?
Packaging Trends
Best Holiday Packaging Campaigns Infographic
It’s that time of year when companies break out the holiday packaging campaigns to attract more customers with custom designs. Assemblies Unlimited created a cool infographic in 2013 to detail a few of the top holiday packaging campaigns from the past.
Unseen is Unsold: An Interview with Dr. Andrew Hurley
In October, UPM Raflatac interviewed Dr. Andrew Hurley about packaging in the food industry. UPM created a white paper to detail the in-depth interview, “Unseen is Unsold.” Our blog post features a few of the key points from the discussion with Dr. Hurley.
Big Data, IoT, and Food Packaging: The Future of Packaging Innovation
We found a great article from Moor Insights and Strategy in Forbes about big data and IoT trends taking over the food packaging industry. Chris Wilder from MI&S outlines the typical solutions that companies are using in food packaging today. We’ve done some testing around this in the past, but we are very interested in continuing to explore how consumers perceive these new types of packaging.
Will Cans Become The New Trading Cards?
Earlier this month, we published a post about the digital printing revolution happening currently in the marketplace. We showcased a few of the big campaigns from Coke, Bud Light, and Snickers. Well, Pepsi and the Mountain Dew brand have decided to jump into the mix with a new trading card like Mtn Dew can!
The Future of Packaging: Sustainable and Eco-Friendly
Every month, we will cover trends in the packaging industry. This month we are focused on the future of sustainable and eco-friendly packaging. In 2014, Smithers Pira published a market report, The Future of Sustainable Packaging to 2018. In this post, we highlight some of the major points from the report and a few examples of sustainable packaging industry leaders.
Before & After Package Designs
Have you heard of the Dieline? It is the site to read for all things package design. Every month, they feature the top before and after package design launches. The B&A features are excellent pieces of content for our team to analyze and give you insights into how our company can help design firms with consumer research. We decided that we would create a post every month to feature a few of the top redesigns and give you our thoughts on the transformations.