Better Business Through Best Practices
Better Business Through Best Practices Sometimes the best course of action to ensure progress means getting back to basics By Robert BittnerMichigan-based freelance writer and
Eye Tracking
Research, Design, Test, Optimize, Repeat
PACKAGING IS THE SEO OF RETAIL – PART 3 OF 3 By Dr. R. Andrew HurleyContributing Editor, Packaging World As you think about optimizing your package
Rapid Prototyping Tools Have Changed Beverage Package Design
Our post points out a few of the key insights from an infographic by SolidWorks on how their design software has revolutionized beverage packaging through rapid prototyping.
Shopper Insights: Tracking Consumers in the Retail Store
In this post, we share a TED Talk from Ray Burke on how stores and brands are tracking shopping behavior to make better decisions about the product mix and the customer experience. Package InSight uses many of the same tools that Ray mentions throughout the talk including eye tracking, simulated retail labs, in-store observation, and more. Enjoy!
Unseen is Unsold: An Interview with Dr. Andrew Hurley
In October, UPM Raflatac interviewed Dr. Andrew Hurley about packaging in the food industry. UPM created a white paper to detail the in-depth interview, “Unseen is Unsold.” Our blog post features a few of the key points from the discussion with Dr. Hurley.
Food Online Interview with Dr. Hurley
Last month, John Kalkowski, editor in chief of Food Online, published an interview with Dr. Andrew Hurley. We decided to share a few of the key insights from the interview with you in our post.
Ideas for Decreasing Risk in New Product Launches
Whether it is 65% or 90%, new products are failing overwhelmingly more than they are succeeding. So, why are companies continuing to develop new products when they know they will most likely fail?
The Importance of Visual Attention
In this post, we are exploring an article by Pete Foley, former Director of Consumer Science at P&G, on the psychology of visual attention. Our eye tracking studies in the retail context reveal important cues in the decision making process.
How Do We Measure Attention?
One of the most common questions from our clients is how does Package InSight measure attention? We use a combination of metrics to discover insights about the impact of package design at the shelf.