3 Beverage Packaging Trends Taking Over
Beverage companies are at an interesting point in the product life cycle. Packaging is more important than ever for beverage manufacturers to grab the attention of consumers and meet their changing demands.
Packaging Trends
Pet Product Packaging Focused on Premiumization and Convenience
The pet products business has been on fire since 2010 according to a recently released research report from Packaged Facts. From 2010 to 2014, the pet products industry grew from $37 billion to $44 billion at a 4% growth rate during that time period.
Coca Cola and Marvel Team Up in Custom Packaging for Super Bowl
In the week leading up to Super Bowl 50, Marvel and Coca-Cola sent out a teaser to a variety of publications. Watch the ad and enjoy the fun from Super Bowl 50.
Essentialism: 4 Emerging Packaging Design Trends in 2016
The Dieline released 4 key emerging package design trends surround essentialism in 2016. We have analyzed the trends and it seems the consumer is overwhelmed. They are in search of solutions, products, and packaging that simplifies the complexity of buying. In this post, we examine the four main trends for creating an authentic, simplistic packaging design that will attract and delight customers.
Turtle Wax Packaging Redesign
In this post, we examine a Packaging Digest article on the newly unveiled package designs for Turtle Wax. Turtle Wax is an automotive cleaning products company for both the exterior and interior of the vehicles.
Nielsen Debunks the Declining Center Store Myth
So we don’t know if you have heard the rumors at the water cooler, but supposedly the center aisles of the grocery store are dying. Well, Nielsen is putting those rumors to rest with their center store analysis. They say that while the perimeter of the grocery store is seeing increases in sales, the center of the store is proving to be the key to overall growth.
Sonoco Creates Innovative Packaging Studio To Study Consumers
Sonoco Products Company, headquartered in Hartsville, South Carolina, has invested $12 million to create a new, innovative packaging studio to study consumers.
Top 5 Packaging Design Insights of 2015
2015 was an interesting year for the packaging design industry. In this article, Lisa McTigue Pierce from Packaging Digest sums up the top 5 packaging design insights of 2015.
December: Before and After Package Designs
The Dieline is a great resource for all things packaging design. Every month they feature some of the biggest package redesigns in a segment called before and after. In our post, we showcase a few of the package redesigns by Wild Turkey and Huffman’s Hot Sauce.
Old Brands Battle Consumer Trust Issues
AdAge recently published a piece on the lowdown about consumer trust issues with big, old brands. Big consumer brands are finding their products under a microscope with everything that they do. How will these companies adapt to change consumer perceptions about their products and brands?