Neurodesign: Innovation in Package and Product Design
In this blog post, we explore a recent article from Packaging Digest on Neurodesign, the new frontier of packaging and product design.
Package Design
100 Years Later: Coke Bottle Design Stands the Test of Time
The iconic glass Coke bottle turned 100 years old in November. Why did this design stand the test of time?
Best Holiday Packaging Campaigns Infographic
It’s that time of year when companies break out the holiday packaging campaigns to attract more customers with custom designs. Assemblies Unlimited created a cool infographic in 2013 to detail a few of the top holiday packaging campaigns from the past.
The Psychology of Logo Design
The blog post focuses on an infographic from ColourFast about the psychology of logo design. Logos are so important for branding a company, product, or service in the subconscious minds of consumers. Read the infographic below for a detailed look at how color, shape, font, and more affect the decision making process of consumers.
Infographic: The Impact of Packaging from MS Packaging UK
we share an infographic from MS Packaging UK on the Impact of Packaging. Visual branding and design is critical to attracting the attention of consumers today. See a few of the key insights from the infographic!
Food Online Interview with Dr. Hurley
Last month, John Kalkowski, editor in chief of Food Online, published an interview with Dr. Andrew Hurley. We decided to share a few of the key insights from the interview with you in our post.
“Packing” A Punch – How Packaging Impacts Sales
Recently, the Financial Express published piece on how packaging impacts sales. Our post will distill some of the key points about the importance of packaging.
Will Cans Become The New Trading Cards?
Earlier this month, we published a post about the digital printing revolution happening currently in the marketplace. We showcased a few of the big campaigns from Coke, Bud Light, and Snickers. Well, Pepsi and the Mountain Dew brand have decided to jump into the mix with a new trading card like Mtn Dew can!
Infographic: How Product Packaging Influences Buying Decisions
We recently read an article from Hubspot on how product packaging influences buying decisions. They included a great infographic that really sums up a lot of the reasons why we do, what we do.
Before & After Package Designs
Have you heard of the Dieline? It is the site to read for all things package design. Every month, they feature the top before and after package design launches. The B&A features are excellent pieces of content for our team to analyze and give you insights into how our company can help design firms with consumer research. We decided that we would create a post every month to feature a few of the top redesigns and give you our thoughts on the transformations.