Cracking Open Packaging Innovation
I enjoy being in the water. I can recreate for hours in a pool. I enjoy surfing the oceans and swimming in lakes – but,
Package Design
Better Business Through Best Practices
Better Business Through Best Practices Sometimes the best course of action to ensure progress means getting back to basics By Robert BittnerMichigan-based freelance writer and
Research, Design, Test, Optimize, Repeat
PACKAGING IS THE SEO OF RETAIL – PART 3 OF 3 By Dr. R. Andrew HurleyContributing Editor, Packaging World As you think about optimizing your package
“Flowing Treasure” for Recreate Packaging 2016
“Luxury is Tactile” is the catch phrase of the Recreate Packaging 2016 design competition. For this competition, the finish paperboard manufacturer, Stora Enso, is looking for the most innovative, smart, luxurious packaging idea from around the world. With a primary focus on shape and function, the design should create an unforgettable user experience.
The Demise of Müller Yogurt
Theo Müller Group agreed to cut their losses and decided to exit their five-year-old joint venture with PepsiCo to take over the yoghurt business in the United States. The major cause of their demise was a lack of consumer insights and attention to package design.
Coca Cola and Marvel Team Up in Custom Packaging for Super Bowl
In the week leading up to Super Bowl 50, Marvel and Coca-Cola sent out a teaser to a variety of publications. Watch the ad and enjoy the fun from Super Bowl 50.
Essentialism: 4 Emerging Packaging Design Trends in 2016
The Dieline released 4 key emerging package design trends surround essentialism in 2016. We have analyzed the trends and it seems the consumer is overwhelmed. They are in search of solutions, products, and packaging that simplifies the complexity of buying. In this post, we examine the four main trends for creating an authentic, simplistic packaging design that will attract and delight customers.
Turtle Wax Packaging Redesign
In this post, we examine a Packaging Digest article on the newly unveiled package designs for Turtle Wax. Turtle Wax is an automotive cleaning products company for both the exterior and interior of the vehicles.
Top 5 Packaging Design Insights of 2015
2015 was an interesting year for the packaging design industry. In this article, Lisa McTigue Pierce from Packaging Digest sums up the top 5 packaging design insights of 2015.
December: Before and After Package Designs
The Dieline is a great resource for all things packaging design. Every month they feature some of the biggest package redesigns in a segment called before and after. In our post, we showcase a few of the package redesigns by Wild Turkey and Huffman’s Hot Sauce.