AmericaPack Summit 2017
AmericaPack Summit 2017 The AmericaPack Summit is the premium forum bringing elite buyers and sellers together. As an invitation-only event taking place behind closed doors,
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Package InSight : Custom Thermometer
Mintel Reports – Tangible ApplicationPart 2 of 2 Congratulations! You have captured a fickle muse – inspiration can be hard to come by, but through
Mintel : Global Pulse Monitor
Mintel Reports – Tangible ApplicationPart 1 of 2 If you are in interested in consumer goods you’ve very likely heard of Mintel; the world’s leading market
Cognitive dissonance and unboxing
Cognitive dissonance and the point of minimum justification – Part 3 of 3 By Dr. R. Andrew HurleyContributing Editor, Packaging World The theory of cognitive dissonance
A more subtle approach
Cognitive dissonance and the point of minimum justification – Part 2 of 3 By Dr. R. Andrew HurleyContributing Editor, Packaging World So, why is this a
Cognitive Dissonance and the point of minimum justification
Cognitive dissonance and the point of minimum justification – Part 1 of 3 Creating cognitive dissonance through your packaging and offering a minimum point of
Package Design Matters Conference
Package Design Matters Conference It’s a one-of-a-kind event crafted to not only bring the industry together, but also deliver a more personalized and relevant conference
Choosing the chunks
Simplicity is the ultimate sophistication – Part 3 of 3 By Dr. R. Andrew HurleyContributing Editor, Packaging World How do you determine what your most crucial
The Magical Number
Simplicity is the ultimate sophistication – Part 2 of 3 By Dr. R. Andrew HurleyContributing Editor, Packaging World In 1956, George A. Miller published a very
PACKEX MONTREAL 2016
PACKEX Montreal and PBS Montreal connect leading suppliers and regional buyers in East Central Canada. Montreal’s interactive two day event is tailored to meet business