AmericaPack Summit 2016
AmericaPack Summit 2016 Innovative packaging is no longer about progress; it’s about survival. Tomorrow’s package has to provide a holistic experience for the purchaser, representing
Articles
Graphics of the Americas 2016
Graphics of the Americas 2016 Graphics of the Americas Expo & Conference (GOA) is the largest event in the U.S. attracting key industry professionals in
Pet Product Packaging Focused on Premiumization and Convenience
The pet products business has been on fire since 2010 according to a recently released research report from Packaged Facts. From 2010 to 2014, the pet products industry grew from $37 billion to $44 billion at a 4% growth rate during that time period.
WestPack 2016
WestPack continues to bring leading packaging industry professionals together to source a comprehensive array of cutting-edge equipment, products, and services. WestPack delivers key decision makers
Coca Cola and Marvel Team Up in Custom Packaging for Super Bowl
In the week leading up to Super Bowl 50, Marvel and Coca-Cola sent out a teaser to a variety of publications. Watch the ad and enjoy the fun from Super Bowl 50.
Essentialism: 4 Emerging Packaging Design Trends in 2016
The Dieline released 4 key emerging package design trends surround essentialism in 2016. We have analyzed the trends and it seems the consumer is overwhelmed. They are in search of solutions, products, and packaging that simplifies the complexity of buying. In this post, we examine the four main trends for creating an authentic, simplistic packaging design that will attract and delight customers.
Yale Finds Kids are Influenced by Characters on Packaging
In 2010, the Rudd Center for Food Policy and Obesity at Yale University released a study that found kids preferred packaging with famous characters over packaging without them. The study showed a causal relationship between the types of snacks and food that kids prefer and the licensed characters on food packaging.
Turtle Wax Packaging Redesign
In this post, we examine a Packaging Digest article on the newly unveiled package designs for Turtle Wax. Turtle Wax is an automotive cleaning products company for both the exterior and interior of the vehicles.
Nielsen Debunks the Declining Center Store Myth
So we don’t know if you have heard the rumors at the water cooler, but supposedly the center aisles of the grocery store are dying. Well, Nielsen is putting those rumors to rest with their center store analysis. They say that while the perimeter of the grocery store is seeing increases in sales, the center of the store is proving to be the key to overall growth.
Package Design Matters Conference 2016
Package Design Matters Conference 2016 COMMUNITY – COLLABORATION – CULTURE – Join more than 250 influential brand owners, agency leaders and industry suppliers – the