In this post, we are exploring an article by Pete Foley, former Director of Consumer Science at P&G, on the psychology of visual attention. Our eye tracking studies in the retail context reveal important cues in the decision making process.
If you haven’t noticed, mass custom digital printing is trending across the beverage and snack goods industry over the past few years. Coca Cola was the first to successfully use custom digital printing on such a large scale with their Share a Coke campaign with different names printed on every bottle. This kind of packaging and label disruption is empathizing with consumers and making a personal connection with them at the shelf.
We conducted a consumer eye-tracking study earlier in 2015 with Klöckner Pentaplast to try to answer this very question. After analyzing the results, we believe…
Pack Expo Las Vegas 2015 Only PACK EXPO focuses on processing and packaging solutions while at the same time introducing you to technologies and ideas
In April of 2015, The Atlantic published an interview with two Caltech brain researchers about how capitalism created cool. The two researchers, Steven Quartz and Anette Asp, shared incredible insights into the world of neuroscience and neuromarketing. This post shares a few excerpts that we enjoyed from the interview.
Earlier in 2015, we conducted an eye tracking study with Avery Dennison Labels on the craft beer market. We were focused on the impact of the craft beer label at the point of purchase.
One of the most common questions from our clients is how does Package InSight measure attention? We use a combination of metrics to discover insights about the impact of package design at the shelf.
Global Food & Beverage Packaging Summit 2015 The UBM Canon Global Food & Beverage Packaging Summit will be held July 7-8, 2015, this year at
Summer Fancy Food Show 2015 SFFS15 is the largest specialty food trade event in North America and the leading showcase of industry innovation, featuring more
IIeX North America 2015 Insight Innovation Exchange is singularly focused on advancing the business value of insights. Showcasing the very best from inside and outside
