Food Online Interview with Dr. Hurley
Last month, John Kalkowski, editor in chief of Food Online, published an interview with Dr. Andrew Hurley. We decided to share a few of the key insights from the interview with you in our post.
Articles
The New Science of Customer Emotions
This month, Harvard Business Review published a piece on the science of customer emotions. There is a huge opportunity for companies and brands to create an emotional connection with their customers. Companies need to approach the emotional connection as a science rather than just guesswork. In our post, we explore some of the key insights from the article.
Big Data, IoT, and Food Packaging: The Future of Packaging Innovation
We found a great article from Moor Insights and Strategy in Forbes about big data and IoT trends taking over the food packaging industry. Chris Wilder from MI&S outlines the typical solutions that companies are using in food packaging today. We’ve done some testing around this in the past, but we are very interested in continuing to explore how consumers perceive these new types of packaging.
“Packing” A Punch – How Packaging Impacts Sales
Recently, the Financial Express published piece on how packaging impacts sales. Our post will distill some of the key points about the importance of packaging.
Will Cans Become The New Trading Cards?
Earlier this month, we published a post about the digital printing revolution happening currently in the marketplace. We showcased a few of the big campaigns from Coke, Bud Light, and Snickers. Well, Pepsi and the Mountain Dew brand have decided to jump into the mix with a new trading card like Mtn Dew can!
The Future of Packaging: Sustainable and Eco-Friendly
Every month, we will cover trends in the packaging industry. This month we are focused on the future of sustainable and eco-friendly packaging. In 2014, Smithers Pira published a market report, The Future of Sustainable Packaging to 2018. In this post, we highlight some of the major points from the report and a few examples of sustainable packaging industry leaders.
Infographic: How Product Packaging Influences Buying Decisions
We recently read an article from Hubspot on how product packaging influences buying decisions. They included a great infographic that really sums up a lot of the reasons why we do, what we do.
Packaging Matters: Most Consumers are Spending over 50% of Their Budget on Packaged Foods
We read an article from Food Navigator about consumer spending habits on packaged foods. Read this post for some of the important stats and insights from this study on packaged foods.
Before & After Package Designs
Have you heard of the Dieline? It is the site to read for all things package design. Every month, they feature the top before and after package design launches. The B&A features are excellent pieces of content for our team to analyze and give you insights into how our company can help design firms with consumer research. We decided that we would create a post every month to feature a few of the top redesigns and give you our thoughts on the transformations.
Ideas for Decreasing Risk in New Product Launches
Whether it is 65% or 90%, new products are failing overwhelmingly more than they are succeeding. So, why are companies continuing to develop new products when they know they will most likely fail?