Eye Tracking for Brand Visibility

In this post, we share a few of the key insights from a Design Week UK article on brand visibility. In one of our last posts, “Unseen is Unsold,” Dr. Hurley echos many of the same points about the importance of branding through a combination of science and design. 

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The Importance of Visual Attention

In this post, we are exploring an article by Pete Foley, former Director of Consumer Science at P&G, on the psychology of visual attention. Our eye tracking studies in the retail context reveal important cues in the decision making process.

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How Do We Measure Attention?

One of the most common questions from our clients is how does Package InSight measure attention? We use a combination of metrics to discover insights about the impact of package design at the shelf.

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