Using Decorative Tissue in eCommerce
If you’re a brand operating in the eCommerce universe and you’re looking to grab the emotion, attention, and long-term loyalty of customers, you need to
Eye Tracking
December: Before and After Package Designs
The Dieline is a great resource for all things packaging design. Every month they feature some of the biggest package redesigns in a segment called before and after. In our post, we showcase a few of the package redesigns by Wild Turkey and Huffman’s Hot Sauce.
Eye Tracking for Brand Visibility
In this post, we share a few of the key insights from a Design Week UK article on brand visibility. In one of our last posts, “Unseen is Unsold,” Dr. Hurley echos many of the same points about the importance of branding through a combination of science and design.
Ideas for Decreasing Risk in New Product Launches
Whether it is 65% or 90%, new products are failing overwhelmingly more than they are succeeding. So, why are companies continuing to develop new products when they know they will most likely fail?
The Importance of Visual Attention
In this post, we are exploring an article by Pete Foley, former Director of Consumer Science at P&G, on the psychology of visual attention. Our eye tracking studies in the retail context reveal important cues in the decision making process.
Does Rigid Thermoformed Packaging Attract Attention?
We conducted a consumer eye-tracking study earlier in 2015 with Klöckner Pentaplast to try to answer this very question. After analyzing the results, we believe…
The Importance of the Craft Beer Label
Earlier in 2015, we conducted an eye tracking study with Avery Dennison Labels on the craft beer market. We were focused on the impact of the craft beer label at the point of purchase.
How Do We Measure Attention?
One of the most common questions from our clients is how does Package InSight measure attention? We use a combination of metrics to discover insights about the impact of package design at the shelf.