Earlier this month, we published a post about the digital printing revolution happening currently in the marketplace. We showcased a few of the big campaigns from Coke, Bud Light, and Snickers. Well, Pepsi and the Mountain Dew brand have decided to jump into the mix with a new trading card like Mtn Dew can!
If you haven’t noticed, mass custom digital printing is trending across the beverage and snack goods industry over the past few years. Coca Cola was the first to successfully use custom digital printing on such a large scale with their Share a Coke campaign with different names printed on every bottle. This kind of packaging and label disruption is empathizing with consumers and making a personal connection with them at the shelf.
