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Table of Contents
The Package InSight Retail Lab is a 600 sq ft in-context consumer testing space that includes 300 sq ft of gondola shelving, an open air cooler, 2 fridge-door coolers, 2 freezers and multiple produce bins. It has controlled access for non-public prototype testing and a 12ft one-way mirror for real time shopper observation.
A total of 138 participants (~35 per iteration) were needed for this study to capture data on consumer opinions concerning special effects on packaging. Participants were screened prior to the study.
Qualification Criteria: Primary shopper or shared shopping responsibility
TEST GROUPS (A/B/C/D)
STIMULUS FOR TEA CATEGORY
STIMULUS FOR LIP BALM CATEGORY
STIMULUS FOR HOT CHOCOLATE CATEGORY
STIMULUS FOR VITAMIN CATEGORY
STIMULUS FOR UNDERWEAR CATEGORY
SKUS IN PLAY
Total Fixation Duration (TFD) – How long did they look?