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Table of Contents
HIGHLIGHTS
Intimately understand your category – enhancements emphasize your message and influence shopper perception and user experience.
BACKGROUND
The Package InSight Retail Lab is a 600 sq ft in-context consumer testing space that includes 300 sq ft of gondola shelving, an open air cooler, 2 fridge-door coolers, 2 freezers and multiple produce bins. It has controlled access for non-public prototype testing and a 12ft one-way mirror for real time shopper observation.
A total of 138 participants (~35 per iteration) were needed for this study to capture data on consumer opinions concerning special effects on packaging. Participants were screened prior to the study.
Qualification Criteria: Primary shopper or shared shopping responsibility
TEST GROUPS (A/B/C/D)
STIMULUS FOR TEA CATEGORY
STIMULUS FOR LIP BALM CATEGORY
STIMULUS FOR HOT CHOCOLATE CATEGORY
STIMULUS FOR VITAMIN CATEGORY
STIMULUS FOR UNDERWEAR CATEGORY
SKUS IN PLAY
EYE TRACKING
KEY METRICS
Total Fixation Duration (TFD) – How long did they look?
