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Table of Contents

HIGHLIGHTS

Intimately understand your category – enhancements emphasize your message and influence shopper perception and user experience.

Dr. Andrew Hurley

BACKGROUND

The Package InSight Retail Lab is a 600 sq ft in-context consumer testing space that includes 300 sq ft of gondola shelving, an open air cooler, 2 fridge-door coolers, 2 freezers and multiple produce bins. It has controlled access for non-public prototype testing and a 12ft one-way mirror for real time shopper observation.

A total of 138 participants (~35 per iteration) were needed for this study to capture data on consumer opinions concerning special effects on packaging. Participants were screened prior to the study.
Qualification Criteria: Primary shopper or shared shopping responsibility

TEST GROUPS (A/B/C/D)

STIMULUS FOR TEA CATEGORY

STIMULUS FOR LIP BALM CATEGORY

STIMULUS FOR HOT CHOCOLATE CATEGORY

STIMULUS FOR VITAMIN CATEGORY

STIMULUS FOR UNDERWEAR CATEGORY

SKUS IN PLAY

EYE TRACKING

KEY METRICS

Total Fixation Duration (TFD) – How long did they look?

HEATMAPS

SHOPPER VIDEOS

DEMOGRAPHICS

SALES

DOWNLOAD REPORT

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