PACKAGING INFLUENCES EMOTION
The Unboxing Experience
Packaging has an impact on consumer perception and human emotion. Even more telling is the impact that damage can have on lifetime customer value.
Bottom line, material selection matters and companies shipping to consumers should take note.
Pregis, who offer packaging and protective solutions, sponsored a study that we conducted on the unboxing experience. With state of the art facial recognition technology, we were able to gather information vital to those who ship goods to consumers.