Using Decorative Tissue in eCommerce
If you’re a brand operating in the eCommerce universe and you’re looking to grab the emotion, attention, and long-term loyalty of customers, you need to
Visual Attention
The Importance of Visual Attention
In this post, we are exploring an article by Pete Foley, former Director of Consumer Science at P&G, on the psychology of visual attention. Our eye tracking studies in the retail context reveal important cues in the decision making process.