Using Decorative Tissue in eCommerce
If you’re a brand operating in the eCommerce universe and you’re looking to grab the emotion, attention, and long-term loyalty of customers, you need to
Research
Big Data, IoT, and Food Packaging: The Future of Packaging Innovation
We found a great article from Moor Insights and Strategy in Forbes about big data and IoT trends taking over the food packaging industry. Chris Wilder from MI&S outlines the typical solutions that companies are using in food packaging today. We’ve done some testing around this in the past, but we are very interested in continuing to explore how consumers perceive these new types of packaging.
Ideas for Decreasing Risk in New Product Launches
Whether it is 65% or 90%, new products are failing overwhelmingly more than they are succeeding. So, why are companies continuing to develop new products when they know they will most likely fail?