So we don’t know if you have heard the rumors at the water cooler, but supposedly the center aisles of the grocery store are dying. Well, Nielsen is putting those rumors to rest with their center store analysis. They say that while the perimeter of the grocery store is seeing increases in sales, the center of the store is proving to be the key to overall growth.
Nielsen is a leader in consumer insights and research for a wide variety of industries all over the world. In 2015, they revealed three important research studies about the changing landscape of consumers in the U.S. Grocery market.