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Brand identity
Understanding How Sustainable Messaging Influences Consumer Decisions
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Study 1
“Do sustainability ratings increase consumer attention and sales when compared to the same package with no sustainability rating?”
Study 2
“Does educating the consumer about sustainability logos and labels prior to the study increase consumer attention and sales when compared to the same package with no sustainability rating?”
Study 3
“Does placing a sustainability logo on a recognizable brand increase the visibility of the sustainability logo? Does a sustainability incentive on a coupon further increase the visibility of the sustainability logo?”
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Download all three white papers to learn more about the studies.