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Brand identity

Understanding How Sustainable Messaging Influences Consumer Decisions

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Study 1

“Do sustainability ratings increase consumer attention and sales when compared to the same package with no sustainability rating?”

Study 2

“Does educating the consumer about sustainability logos and labels prior to the study increase consumer attention and sales when compared to the same package with no sustainability rating?”

Study 3

“Does placing a sustainability logo on a recognizable brand increase the visibility of the sustainability logo? Does a sustainability incentive on a coupon further increase the visibility of the sustainability logo?”

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Download all three white papers to learn more about the studies.

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