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Table of Contents

HIGHLIGHT

BACKGROUND

This study was conducted by Package InSight, LLC among 112 participants recruited locally in Greenville, SC. Participants were checked in when they arrived at the Package InSight retail lab, and were fitted and calibrated with Tobii 2 eye tracking glasses. They were instructed to shop according to the shopping list and items that they would be purchase if they were shopping in real life. The Gum/Breath Mints category was among one of the assigned shopping tasks on the shopping list. The study design and the top line results are shown in below.

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SKUS IN PLAY

EYE TRACKING

KEY METRICS

  • Total Fixation Duration (TFD) – How long did they look?
  • Fixation Count (FC) – How often did they look?
  • Time To First Fixation (TTFF) – How quickly did they see?



DESIGN ELEMENTS

DEMOGRAPHICS

SALES

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