A consumer resarch project was conducted on Clemson University’s campus in early July 2017 to test quantitative and qualitative aspects of the Daisy Sour Cream pouch variation on the shelf. The study was conducted within the in-context environment “CUshop” retail laboratory – where Daisy and locally competitive products were shelved inside backlit reach-in refrigeration. Approximately 60 participants shopped the competitive planograms; half way through the Daisy Sour Cream tub was swapped out for a pouch variation. Statistical differences in measured behavior (eye tracking at 50 times per second) were analyzed to see if the different package styles significantly impacted consumer time and attention.

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