AmericaPack Summit 2016
Innovative packaging is no longer about progress; it’s about survival. Tomorrow’s package has to provide a holistic experience for the purchaser, representing not only the brand, but the product quality and company philosophy. In order to provide competitive packaging, executives must become architects, stepping further outside their box to integrate design with product development and marketing. Tools of the digital age must be harnesses to find new and creative ways to communicate with the consume. Meanwhile, regulations and budgets must be obeyed, putting strain on the resources available to packaging professionals aspiring to meet the demands of the modern end user. This leaves them to perform a delicate balancing act between efficiency, differentiation, consumer satisfaction and compliance.
February 22-23, 2016
Red Rock Resort
Las Vegas, NV
