Ever wonder what goes on in the heads of shoppers?
Well, our team knows.
Meet our team.
Dr. Andrew Hurley
Founder
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Shannon Anderson
Senior Project Manager
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Dr. Mengmeng Zhao
Associate Research Director
Dr. Mengmeng Zhao holds a PhD from Clemson University in Food, Nutrition and Packaging Science.
Expertise spans packaging and material science, food processing, data management, sustainability, life cycle assessment (LCA), and marketing research.
She is a pioneer in refining human behavior research methods and data analysis for CPG product evaluation since 2014.
Author of 5 impactful publications covering product development, packaging, and data science. Award-winning packaging designer in 2016.