If you haven’t already noticed, shoppers are changing due to a variety of reasons including technology and market trends. Recently, Y&R’s BAVLab released a new study breaking shoppers into six different “shopperstates” based on consumption habits and technology preferences. In the post, we share a simple infographic and the full report from the study. Enjoy!
In this post, we share a TED Talk from Ray Burke on how stores and brands are tracking shopping behavior to make better decisions about the product mix and the customer experience. Package InSight uses many of the same tools that Ray mentions throughout the talk including eye tracking, simulated retail labs, in-store observation, and more. Enjoy!