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Webinar on Eggnog Category

$397.00

Webinar on Eggnog Category

$397.00

Claim your spot for a lunch and learn with Dr. Andrew Hurley and his team!
In under an hour, you’ll have access to Dr. Hurley, study methodology execution, data review and findings.
Learn more about the Eggnog Category Event.

Description

At Package InSight, our research focuses intensely on how packaging impacts shopper behavior.
Within the Holiday Eggnog Category, our analysts are tracking attention to design details, where your team may take deep dives into colors, shape, symbols, words, and/or specific SKUs across categories.
The process of collecting biometric data from shoppers allows our team to articulate unique design trends across the category, providing a significant competitive edge for next year’s onshelf presentation.
Once shoppers finish their blind shopping experience we survey their reflection on the experience, their personal shopping habits, and other qualitative information on how they personally approach the Holiday eggnog category.
Reporting will focus on shopper perception metrics, consumer sensory panel data (Hedonic method), qualitative observations (video and self reports), biometrical analysis, and significance testing for all quantitative data.
Packaging design trends, correlations across datasets, and competitive review to be disclosed.

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