YOUR DESIGN IS UNCERTAIN.
BRANDS NEED CONFIDENCE.

OUR MISSION

We work to understand the intersection of design and human behavior, and then make that knowledge applicable.

PACKAGING EVENTS

Hosting and attending major gatherings in the packaging world is a way we stay current and connected.

ARTICLES

Package InSight has written numerous articles about packaging and how it affects the industry and the world.

SATISFIED CUSTOMERS

Our clients (more like partners) believe in our mission and have great things to say about working with us.

WHAT WE DO

CATEGORY REPORTS

Need some critical info now? No problem.
We take a deep dive into diverse categories so you can find the data that you need, when you need it.

FOCUSED A/B STUDIES

We test variants so that you can feel confident your design has the best opportunity to jump off the shelf and into the minds of shoppers.

REAL SHOPPERS, IN REAL STORES

Our mobile technology allows shoppers to step into a store near you. This gives them an immersive real world experience, producing accurate results.

HOW WE DO IT

EYE TRACKING

Participants comfortably wear a sophisticated eye tracking device that measures their impulsive responses to packaging designs and brand messaging. Now you can know what really catches the shopper's eye.

FACIAL CODING

When your customers interact with your packaging, there are subtle (and sometimes not so subtle) facial expressions that can tell you a lot. Our facial coding methods let you know what's really on their mind.

EEG

Track their eyes, understand their expressions, AND see the electrical activity of their minds! With the help of an electroencephalogram, you can know what parts of the brain are activated by your brand.

GSR

The galvanic skin response detects electrical characteristics in the skin which can shed light on emotion, arousal, and other reactions to your offerings.

ETHNOGRAPHIC METHODS

Our data will pull back the curtain on people of diverse cultures and backgrounds. Learn the thoughts and patterns of each unique participant and how their social circumstances influence their shopping behavior.

QUALITATIVE METHODS

With years of research and access to the latest methods in exploratory research, you'll get the data you want for the decisions you need to make.

WHAT WILL YOU LEARN?

Ever wondered what goes through the heads of shoppers as they roam the aisles looking for something they need?
WONDER NO MORE.
We take a data-driven process that provides critical data you can use no matter what point you are in your process.
We tailor our studies for your unique product needs.

SO WHY WAIT AND WONDER?
CONTACT US AND KNOW.

Visit us

Want to meet?
Nothing like a good face to face.

PRIMARY OFFICE & LAB
640 South Main Street
Greenville, SC 29601

Call us

Want to start a conversation?
We do too - call us.

864-704-2968

Contact us

Want to think about it?
Sometimes thoughts and questions are best written out.

Info@PackageInsight.com​

OUR CLIENTS

Our clients are more like partners.
They share our mission and they share our drive.

Take a look below at some of the businesses helping us pave the way for the shoppers of tomorrow.
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