YOUR DESIGN IS UNCERTAIN.
BRANDS NEED CONFIDENCE.
We work to understand the intersection of design and human behavior, and then make that knowledge applicable.
WHAT WE DO
Need some critical info now? No problem.
We take a deep dive into diverse categories so you can find the data that you need, when you need it.
FOCUSED A/B STUDIES
We test variants so that you can feel confident your design has the best opportunity to jump off the shelf and into the minds of shoppers.
REAL SHOPPERS, IN REAL STORES
Our mobile technology allows shoppers to step into a store near you. This gives them an immersive real world experience, producing accurate results.
HOW WE DO IT
Participants comfortably wear a sophisticated eye tracking device that measures their impulsive responses to packaging designs and brand messaging. Now you can know what really catches the shopper's eye.
When your customers interact with your packaging, there are subtle (and sometimes not so subtle) facial expressions that can tell you a lot. Our facial coding methods let you know what's really on their mind.
Track their eyes, understand their expressions, AND see the electrical activity of their minds! With the help of an electroencephalogram, you can know what parts of the brain are activated by your brand.
The galvanic skin response detects electrical characteristics in the skin which can shed light on emotion, arousal, and other reactions to your offerings.
Our data will pull back the curtain on people of diverse cultures and backgrounds. Learn the thoughts and patterns of each unique participant and how their social circumstances influence their shopping behavior.
With years of research and access to the latest methods in exploratory research, you'll get the data you want for the decisions you need to make.
WHAT WILL YOU LEARN?
Ever wondered what goes through the heads of shoppers as they roam the aisles looking for something they need?
WONDER NO MORE.
We take a data-driven process that provides critical data you can use no matter what point you are in your process.
We tailor our studies for your unique product needs.
SO WHY WAIT AND WONDER?
CONTACT US AND KNOW.
PRIMARY OFFICE & LAB
640 South Main Street
Greenville, SC 29601